Marketing Manager (Ship Management)
- Full time
- Hong Kong S.A.R., Hong Kong S.A.R. View on Map
- posted 3 weeks ago
- Posted: April 30, 2024 -Accepting applications
Job Detail
Job Description
Empowering Sales Growth Through Strategic Marketing
In this crucial role, you’ll play a vital part in driving sales success for our Ship Management, Ship Agency, and Commercial Business Units (BUs) through innovative marketing strategies and execution. Here’s what you’ll be responsible for:
- Campaign Development and Management:
- Craft and launch marketing plans and campaigns to promote new product launches across our maritime service offerings.
- Develop data-driven, account-based marketing (ABM) activities aligned with sales strategies, generating qualified leads and supporting sales pipeline growth.
- Collaborate with regional sales teams to ensure ownership and effective execution of go-to-market plans and strategic campaigns within their territories.
- Building a Collaborative Network:
- Foster strong relationships and communication channels between marketing, sales teams, and BU leaders.
- Work together to assess campaign effectiveness, identify areas for improvement, and implement strategic adjustments.
- Crafting Compelling Content:
- Develop compelling customer value propositions and key messaging tailored to specific market segments.
- Design a comprehensive channel marketing approach for promoting existing and new services, clearly communicating their value proposition.
- Partner with external agencies and vendors to create impactful content and messaging, ensuring technical accuracy and alignment with BU leadership.
- Driving Strategic Growth:
- Support the implementation of the company’s overall strategy, ensuring marketing efforts are aligned with customer expectations, mission, values, and growth objectives.
- Monitor, analyze, and report on marketing campaign performance metrics, providing data-driven recommendations to optimize strategies and plans.
- Track and measure marketing results, presenting quarterly and bi-annual performance summaries.
- Regional Implementation:
- Collaborate with BU leaders and regional sales teams to adapt and localize marketing plans for successful execution in specific countries and regions.
By taking on this role, you’ll contribute significantly to our company’s sales growth by developing and executing targeted marketing initiatives that resonate with our target audience and drive business success.
